Student Groups


The Advertising & Public Relations Student Organization is SHC's student group affiliated with the Mobile chapters of the American Advertising Federation and the Public Relations Council of Alabama/Southern Public Relations Federation. SHC has had chapters of AAF and PRCA since the 1980s. ADPRO students meet periodically through the semester for speakers, field trips and etc. Through the professional groups below, SHC students attend conferences, enter awards  programs, compete for scholarships and network regularly with professionals. Facebook OrganizationFacebook Group.

American Advertising Federation

AAF is the unifying voice for advertising and sponsors of the ADDY and Student ADDY awards | SHC students have the opportunity to interact with the AAF-Mobile Bay Chapter and the AAF 7th District regional as well as to enter the annual ADDY competition.  AAF-Mobile Bay meets on the third Thursday of each month, either at lunchtime or in the evenings. Find out more:      


The Public Relations Council of Alabama is committed to PROMOTING professional and ethical practice, DEVELOPINGthe potential of current and future practitioners, BUILDING a community of professionals, and ADVOCATING for the profession through effective member action and volunteer leadership. Find out more:


The Southern Public Relations Federation is a network of public relations professionals from Alabama, North Florida, Louisiana and Mississippi who share a common interest in the public relations profession.  SPRF is one of the 10 organizations in the consortium for Accreditation in Public Relations, which is administered by PRSA ( Membership in the Federation is automatic for members of the Public Relations Council of Alabama (PRCA), the Emerald Coast Public Relations Organization (ECPRO), the Public Relations Association of Louisiana (PRAL), and the Public Relations Association of Mississippi (PRAM). Find out more:

Lambda Pi Eta Communication Honor Society

An affiliate of the National Communication Association, membership in Lambda Pi Eta recognizes Comm Arts students for excellence in scholarship and leadership. Click for more info on Lambda Pi Eta.

Film & Video Club

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SHC Creatives

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