Students interested in the fast-paced and competitive fields of public relations and advertising will be exposed to industry-standard KSAs (knowledge/skills/abilities) through a program that helps cultivate core competencies of initiative, resourcefulness, time management and teamwork while underscoring the importance of ethical practice. Public Relations & Advertising prepares students to be professional persuasive communicators with focus on writing, strategic planning, message development and the adaptability that comes from a rich, Jesuit, liberal arts foundation. Adaptability is necessary as persuasive communication continues to become more focused on the individual through advancements in technology and the proliferation of digital media. Public Relations & Advertising prepares students to be highly flexible for varied career paths in just about every industry and form of practice, including corporate communication, agencies, nonprofits, event planning, media relations, fundraising, online content production and more.
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For PDFs of this degree's and this minor's checklists, see below.