Dr. Sharee Broussard, APR
Dr. Broussard heads the PR/Advertising Concentration of the Communication Arts BA. She is the instructor of record for Communication Arts/Fine Arts Internship (CMM/ART 490), Communication Research (CMM 335), Strategic Writing (CMM/MKT/WRI 365), Pre-professional Development (CMM 290), Intro to Public Speaking (CMM 150) and she serves as a secondary advisor for PR/Ad applied projects or basic research in Senior Seminar (CMM 495).
Academic organizations to which she belongs include: American Academy of Advertising, Southern States Communication Association, Academy of Marketing Science and Association for Education in Journalism & Mass Communication. She regularly serves as a peer reviewer for conference and journal submissions.
A native of Louisiana, Broussard received her doctorate in Mass Communication with a 21-hour minor in Marketing from the University of Southern Mississippi in 2009. She completed her doctoral coursework in two years while working full time as an instructor at Spring Hill College and part time as a community volunteer, all while maintaining an active family life.
Her dissertation: Source-Message-Receiver in Integrated Marketing Communication: A Study of U.S.Institutional Advancement won the Council for the Advancement and Support of Education’s 2010 Alice L. Beeman Outstanding Dissertation Award for Research in Communications and Marketing for Educational Advancement.
She is an accredited public relations practitioner who received her Bachelor’s degree in public relations from the University of Louisiana in 1990 and her Master’s degree in PR from USM in 1992.
Primarily in higher education and nonprofits, her career also includes small business and corporate marketing-communication management. Prior to becoming a faculty member, she worked for two years as Marketing Director for a computer retailer, four years as the Communication Director for United Way of Southwest Alabama, two years as Manager of Advertising and Public Relations for The PrimeHealth Companies and four years as the Director of Alumni Relations/Executive Director of the Alumni Association for the University of Louisiana at Lafayette. Broussard actively consults and accepts contracts for research, writing, training/facilitation and marketing-communication projects. Some recent contract work includes serving as a local facilitator for Airbus North America's 2013 Research & Technology Workshop, as well as facilitating several local and statewide nonproft boards of directors' strategic planning retreats. She's conducted quantitative research for a local nonprofit (2015), a regional mall (2014), qualitative research informing a $1.2 million media campaign for the Mobile County Health Department’s Just Breathe initiative (2011) and coordinated 100+ volunteers to help staff multiple events for the grand opening of the multi-billion-dollar ThyssenKrupp facilities in north Mobile County (2010).
Some Spring Hill College committees on which she has served include: 2015 Presidential Inauguration Steering Committee, Rank & Tenure 2015-2018, SHC Strategic Planning Implementation Team Leader (Assessment) 2011-12, Board of Trustees Information Technology Committee faculty rep. 2014-2016, Advancement Committee faculty rep 2011-14 and marketing Committee faculty rep 2006-2008, Institutional Review Board 2010-2012, SHC Strategic Planning Project Team Leader 2010, Academic Standards 2005-2011 (Chair & Faculty Assembly Executive Committee Member 2010-2011) , College President Search Committee 2008, Faculty Assembly and various other ad hoc committees including numerous search committees.
She is the faculty adviser for the Public Relations Council of Alabama/Bay Area Advertising Federation student group (ADPRO), which earned key SHC honors in 2015 as Outstanding New (or reorganized) Student organization, 2008 as Outstanding Student Organization, Outstanding Student Organization President, and Outstanding Student Organization Member. One of her students was selected to the prestigious American Advertising Federation’s Stickell Internship and placement at Saatchi & Saatchi/New York in 2009 as one of the top 15 advertising students in the U.S. Since 2006, she has several academic publications and academic conference presentations in addition to trade conference presentations. She frequently speaks to community and professional organizations.
Recent awards include: The 2011 Public Relations Council of Alabama’s Philip R. Forrest, Jr. Professional Achievement Award (the highest honor given by the 500-member organization to an individual practitioner); Spring Hill College’s 2009 Student Organization Advisor of the Year, Spring Hill College’s 2016 & 2008 Dawson Service Awards (one of two faculty awards given at graduation); three U.S. President’s Council on Service and Civic Participation Volunteer Service Awards; 2008 Public Relations Council of Alabama Educator of the Year (Mobile and statewide); USM School of Mass Communication & Journalism’s 2007 Top Graduate Student; 2007 Public Relations Council of Alabama-Mobile Chapter’s Practitioner of the Year and 2007 PRCA-Mobile Diamond Award (member of the year honors). She was designated a Southern Public Relations Federation Senior Practitioner in 2006. For her civic engagement, Dr. Broussard was awarded Junior League of Mobile’s Sustainer of the Year award in 2012.
She is member and past president (1998) of the Public Relations Council of Alabama, Mobile Chapter. She has an almost 100% success rate in the PRCA statewide awards program with multiple Medallion Awards, Awards of Excellence and one Merit Award. She also received the statewide Chapter of the Year and Best of Show awards in the 1998 competition. She has a 100% success rate in the Southern Public Relations Federation’s Lantern Awards competition and her work has received awards from United Way of America, the Bay Area Advertising Federation and the Association of Junior Leagues International. She's served as a judge for the Catholic Press Association awards' advertising and promotion categories as well as individual excellence (2012-2014, 2016).
In addition to involvement with professional organizations, she is a member of the board of directors for Lifelines Counseling Services in Mobile, Ala. and serves on its governance and marketing committees. Broussard has been a Junior League member since 1998, has twice served on JL Mobile’s board of directors (VP Communication & VP Membership Development) and held a board position with JL Lafayette, La. (Grants Administration Chair). She previously served as a board member for Bay Area Food Bank.
In 2015, she was appointed to the Baldwin County Board of Education's Community Advisory Task Force and its Communication sub-committee [in the news: Fox10, Lagniappe, al.com & al.com2] . She was one of three SHC representatives to the 2013 Association of Jesuit Colleges & Universities Seminar on Higher Education Leadership. She is also a graduate of Leadership Lafayette, La. Class XVI and Junior League of Mobile’s Leadership Academy in 2009 and 2006.
She and her husband have three young adult/teenage sons, two cats and a dog.
Feature in the 2012-13 President’s Report