Communication Arts

The Communication Arts (Comm Arts) Department of Spring Hill College offers a Bachelor of Arts degree in Communication Arts with concentrations in either Journalism, Public Relations & Advertising or Digital Video Production.

Communication Arts Mission Statement:
We believe there is intrinsic value for all students in examining the role of media and communication processes in our society today.  They permeate our lives in both overt and subtle ways; and their serious study is very appropriate within a liberal arts context, where students are trained to be both free and responsible thinkers.  For our majors we seek to cultivate a high level of media literacy and a keen awareness of the impact these media have on our life and culture.  The Communication Arts department aims to provide students with a foundation for graduate study, for future professional accreditation and for careers within media and related fields. We believe that preparing our students to eventually participate in these media fields is a significant and worthwhile endeavor. Students progress from analysis and reflection to ethical action both as consumers and as potential producers of media content.

The College’s mission is integral to our program  and we strive to promote “the common good of the global human community.”  Guided by strong ethical principles and a concern for justice for everyone in the global community, we attempt to develop students’ skills on a number of levels: critical, analytical, theoretical and practical.  Through various classes, internships, and on- or off-campus research papers and/or applied projects, students have an array of opportunities to demonstrate their mastery of these skills. . We expect those graduating with a degree in Communication Arts to begin the serious journey – in their personal lives and in their media careers – of being “leaders engaged in learning, faith, justice and service for life.”

Spring Hill College’s Bachelor of Arts in Communication Arts with concentrations in Public Relations & Advertising, Journalism and Digital Video Production prepares students for graduate study, for future professional accreditation and for careers within media and communication.

Communication, Fine & Performing Arts Division Office:

LAC 222 (within the Comm Arts/Graphic Design Integrated Multimedia Center)
251-380-3840
Division Secretary: Margo Andrews

Communication Arts

Statement of Learning Outcomes

COMM ARTS LEARNING OUTCOME 1:
Students will apply the foundational theories, tools and concepts essential for communication study and practice to  successfully and independently conceptualize, research, plan, implement and evaluate applied projects or basic research.

COMM ARTS LEARNING OUTCOME 2:
Students will apply their understanding of interactions between media and society to successfully and independently conceptualize, research, plan, implement and evaluate applied projects or basic research.

COMM ARTS LEARNING OUTCOME 3:
Students will successfully and independently conceptualize, research, plan, implement and evaluate applied communication projects or basic research using media and tools appropriate to the task and to the discipline or its sub-disciplines.

COMM ARTS LEARNING OUTCOME 4:
Students will demonstrate their responsibility to apply their knowledge, skills and abilities in service to the community.

Undergraduate students develop these competencies by preparing for and completing SHC Core coursework, Communication Arts coursework and/or minor coursework as well as an internship and participation in departmental extra-curricular activities.

Students demonstrate these competencies via a capstone experience that includes a portfolio presentation and an INDEPENDENT, integrative and synthesizing work (research paper or project) appropriate to each of the three concentration areas.