ECO 301 - Managerial Economics
- Theory of demand and value, pricing, production, resource allocation, and general equilibrium.
- Prerequisites: ECO 101, 102, and BUS 263.
ECO 434 - International Trade and Finance
- A study of theories and issues underlying international trade and finance. Topics include sources of comparative advantage, tariff and nontariff barriers and multilateral institutions. Students will also study balance of payments, exchange rates, and the impact of government policy
- Prerequisites: ECO 101 and 102, FIN 301, and BUS 320.
FIN 301. Financial Management
- Introduction to the concepts and techniques of financial management within a business organization. Topics include the financial marketplace in which business decisions are made, valuation, forecasting, capital budgeting, financing decisions, and working capital management.
- Prerequisites: ACC 202, BUS 263, ECO 101, and ECO 102.
FIN 310 - Financial Planning
- This course provides a comprehensive examination of the entire financial planning process. Specific areas covered include the budgeting process, managing money and managing credit, tax planning, insurance and risk management and insurance, personal investing and investment planning, retirement planning and estate planning.
- Prerequisites: ACC 202, ECO 101, FIN 301
FIN 321 - Money and Capital Markets
- A study of the operations and roles of the major participants in the financial system and the factors influencing them. Topics include: financial institutions, central banking, money, monetary policy, interest rates, financial markets, financial innovation, and regulatory reform.
- Prerequisites: ECO 101 and 102.
FIN 401. Intermediate Financial Management
- Application of analytical tools and theory to financial decision-making in the firm. Topics include expanded study of material in FIN 301 Financial Management and other special topics such as mergers and international finance. Student practice in applications is accomplished through case studies using microcomputer spreadsheet analysis and/or computer simulation programs.
- Prerequisites: FIN 301 and CIS 115.
FIN 410 - Investments
- The course will examine such investment alternatives as stocks, bonds, options, and various specialized investment alternatives. The importance of both fundamental and technical analysis will be explored. There will be a strong emphasis on evaluating appropriate risk-return trade-offs and the implications of modern portfolio theory.
- Prerequisite: FIN 301 or permission of instructor.
FIN 495 - Special Topics in Financial Economics
- A course designed to address topics of special interest to financial economics students. Possible areas include retirement planning, development issues, and history of economic thought.
- Prerequisite: FIN 301 and permission of instructor.
Computer Information Systems
CIS 322 - Advanced Object-Oriented Programming
- The course introduces the student to programming and complex data structures in an object-oriented paradigm. Topics include event-driven programming, advanced data structures, and problem-solving techniques using an object-oriented approach in a language such as JAVA or C++.
- Prerequisites: MTH 111 or equivalent and CIS 221.
CIS 371 - Website Development
- A course designed to introduce the student to website development incorporating data technology. Technologies used to create dynamic data-driven web pages will include Dreamweaver, PHP, MySQL, XHTML, and CSS. In addition, the student will learn to interact with and manage a website on a remote server. Substantial lab work will be expected. Cross-listed as ART 371.
- Prerequisites: None
CIS 381 - Information Systems
- An intensive study of the effective application of database design, development and management functions in businesses. Database projects in Access database software and investigation of e-commerce techniques will be covered. Ethical and policy issues related to database development and e-commerce (data mining, data retrieval, World Wide Web, privacy issues, etc.) will be discussed.
- Prerequisites: CIS 115 and junior standing.
CIS 382 - Database Management Systems
- Structure, management, and design of databases including hierarchical, network, and relational database models. Students will utilize Microsoft Access to develop a complex and complete database application.
- Prerequisite: CIS 381 or consent of the instructor.
CIS 403 - Operating Systems
- An introduction to computer architecture concepts and an in-depth study of the fundamentals of operating systems. Topics include memory management, CPU scheduling, concurrency, and security issues. Students will be required to demonstrate mastery of operating systems concepts by researching and presenting how the topics studied are implemented in a specific operating system.
- Prerequisite: CIS 221.
CIS 470 - E-Commerce
- The course covers the business and technological aspects of business-to-business and business-to-consumer commerce on the Internet. The student will design, construct, and present a web business using one of several web page design packages available.
- Prerequisites: CIS 115 and CIS 381. MKT 311 highly recommended.
CIS 484 - Systems Analysis and Design
- Designated as the senior integrating course within the CIS concentration. Students will be expected to have completed most of their CIS requirements prior to taking this course. The course will involve a study of the methods of analysis, design, and implementation of computer-based information systems. Design of files, user interface, database operation, and the organizational structure of a system will be emphasized. A major project involving all the primary components of CIS will be a significant portion of the course.
- Prerequisites: CIS 381 and senior standing.
CIS 486 - Digital Communications and Networks
- Design of communication systems and components, including modems, multiplexers, switching and routing equipment, transmission protocols, and network topologies. Students will consider different networking technologies from the vantage point of business policy and technical implications.
- Prerequisite: CIS 381.
CIS 495 - Special Topics in Computer Information Systems
- A course designed to address topics of special interest to CIS students. Possible areas include neural networks, Oracle database programming, and modeling and simulation.
- Prerequisite: Permission of discipline director.
MGT 301 - Management Principles
- A study of the nature and principles of management. An integrated approach to the study of principles is taken through consideration of the functional, behavioral, and management science schools of thought.
- Prerequisites: ECO 101 and 102, and ACC 201, or permission of instructor.
MGT 320 - Organizational Behavior
- This course involves the study of individual and group behavior within organizations, including motivation, leadership, and communication theory.
- Prerequisite: MGT 301.
MGT 330 - Industrial/Organizational Psychology
- This course offers an introduction to the application of psychological principles and theories to the workplace. Topics include worker attitudes, stress in the workplace, job analysis, training, selection, and performance, as well as organizational development, structure, and culture. There will be a strong application/experiential learning component to this class.
- Prerequisites: PSY 101 and advanced standing or permission of instructor. Cross-listed as PSY 330.
MGT 351 - Entrepreneurship and Small Business Management
- A course in the opportunities and challenges associated with starting, owning, and managing “new” and “small” businesses. Emphasis will be placed on entrepreneurial activities; legal constraints and advantages for small businesses; and the particular marketing, management, administrative, and financial issues related to small businesses. The intent is to provide students the information they need to turn inspiration and dedication into successful businesses.
- Prerequisite: MGT 301 or permission of instructor.
MGT 421 - Human Resources Management
- Study of the problems of human resources management as applied to employment, development, maintenance, and utilization of a labor force. Specific topics include recruitment, selection, training, placement, transfer, promotion, wages and termination of employment.
- Prerequisite: MGT 301.
MGT 495 - Special Topics in Management
- A course designed to address topics of special interest to management students. Possible areas include labor relations, leadership and research methods.
- Prerequisites: MGT 301 and permission of instructor.
MKT 311 - Marketing Principles
- A basic study of principles and policy for marketing decisions concerning the distribution of goods and services in both the profit and not-for-profit sectors. Special attention is given to formulation of policies and strategies as they relate to products, price, promotion, and distribution channels within the internal and external environment of the business.
- Prerequisites: ECO 101 and 102, and ACC 201, or permission of instructor.
MKT 364 - Media Planning and Measurement
- Study of the selection and evaluation of media to meet the goals, objectives, strategies, and tactics of a promotional plan. A survey of media planning principles, scheduling and buying as well as measurement principles and evaluation, including web analytics.
- Prerequisite: MKT 311 or CMM 220 or permission of instructor. Cross-listed as CMM 364. Lab Fee: Curriculum.
MKT 365 - Strategic Writing
- A comprehensive writing course which builds upon CMM 251 and is designed to develop professional writing skills for advertising and public relations practitioners including the mechanics, form and style of public relations and business writing as well as advertising copywriting. Students produce written materials for a local nonprofit client.
- Prerequisite: CMM 251 or BUS 210 or permission of instructor. Also cross-listed as CMM and WRI 365.
MKT 366 - Strategic Planning for PR and Advertising
- A comprehensive planning course covering the mechanics of strategic planning through the development of multiple types of plans (crisis, promotional, creative, etc.) and materials to achieve advertising and public relations goals. Students may produce plans for real-world clients.
- Prerequisite: MKT 311. Cross-listed as CMM 366.
MKT 422 - Marketing Research
- A study of the application of statistical and other research techniques to the solution of marketing problems.
- Prerequisites: MKT 311 and BUS 263.
MKT 443 - Promotional Strategy
- Nature, scope, and contribution of advertising, personal selling, sales promotion, and publicity to the firm’s problems of demand stimulation. Emphasis is placed on those principles and concepts that relate to the integration and organization of the promotional effort in achieving optimal allocation of the effort to facilitate movement of goods.
- Prerequisite: MKT 311.
MKT 450 - Marketing Management
- Strategies and techniques in marketing management. This course focuses on opportunity analysis and problem solving in the context of marketing decision-making in the areas of product, pricing, distribution, and integrated communication strategies. The usual pedagogy will be case analysis.
- Prerequisite: MKT 311.
MKT 472 - Student Agency
- A course in which students, working in teams, act as a full-service agency to prepare a comprehensive campaign for a real-world client, including research, planning and materials production using all KSAs (knowledge/skills/abilities) expected of an entry-level professional. Industry professionals, the client, and the instructor critique student campaigns.
- Prerequisite: CMM 366 or permission of instructor. Cross-listed as CMM 472.
MKT 495 - Special Topics in Marketing
- A course designed to address topics of special interest to marketing students. Possible areas include international marketing, personal selling, and retail management.
- Prerequisites: MKT 311 and permission of instructor
HEALTH CARE MANAGEMENT
HCM 301 - Foundations of Health Care Management
- Management concepts in context of health care organizations and the external environment; planning and goal setting; decision-making and problem solving; personnel selection; performance appraisal; risk management.
- Prerequisites: MGT 301, or permission of instructor.
- HCM 311 - Health Care Legal and Regulatory Environment
- This course covers principles of law and the US legal system as applied in health care organizations; documentation, privacy, security, and release of information; liability, consent, and malpractice; social and ethical issues encountered in trying to balance the interests, needs and rights of individual citizens against those of society.
- Prerequisites: BUS 301 (Business Law).
HCM 450 - The Business of Health Care: Strategy and Management
- An overview of the business of health; emphasis on evaluating the challenges facing health care organizations using competitive analysis, identify their past responses, and explore the current strategies they are using to manage these challenges (and emerging ones) more effectively.
- Prerequisites: MGT 301, MKT 311, FIN 301.
HCM 495 - Special Topics in Health Care Management
- Course designed to address topics of special interest in health care management and administration; possible topics include long term and senior care; ethical issues in health care; health care information technology; health care policy and reform.
- Prerequisites: HCM 301 and permission of instructor